Excellerate Australia

Transforming a government research brand

"We have been impressed by the calibre and breadth of your services, which have come together to create a powerful business outcome."

Chief Executive, Excellerate Australia


AutoCRC had to transform itself from a narrowly focused industry–research collaboration body to a more general consultancy directed to technology development and manufacturing management.


We determined the transformation required extensive brand research with staff, customers, prospects and industry stakeholders to inform a robust brand strategy and resulting creative development.


One of the most visible elements of this transformation was the new name and logo, which we created and designed. Twelve months in, the business has successfully transitioned from a government-funded Cooperative Research Centre focused on automotive to a diversified business addressing the food, construction and wider manufacturing sector.