T&G was highly supportive in what we were trying to achieve as a business. The advice and guidance in developing our brand and story has been a fantastic experience, guided by Darren and his dedicated team.
CEO and Founder, Strone
Your brand is one of your greatest assets, but too often it’s undervalued.
The creation, refresh or rejuvenation of your brand identity is a powerful way to ensure your brand is relevant to your business, market and customers.
It helps you grow your business, re-energise your operations in the face of heightened competition, reinvigorate your internal culture, and stay relevant as consumer, competition and market forces change.
We start by understanding your business strategy and position, customer needs and competitive forces. We work with you to draw out any salient findings from the work you’ve already done; to expand your knowledge and respectfully challenge your beliefs and assumptions to find opportunities for innovation, and find the appropriate balance between strategy creation and tactical delivery.
These efforts provide higher return on marketing and sales activities, and helps build goodwill among – and repeat business from – your existing customers. It enables you to attract new customers and enter new markets. It will also reignite your employees’ passion and commitment.
Development of brand purpose, vision and mission statements
Trademark and IP advice and legal liaison
Brand identity conceptualisation
Rollout of branded collateral