Koala Kids

Pro bono branding 
for a children’s cancer charity

"Taylor & Grace was excellent throughout – their smooth project management, their design capabilities, their advice and above all their generous spirit. It saved me so much time and eased the pressure at such a vital time. I’m immensely proud of the Koala Kids brand and couldn’t be more grateful and appreciative!."

AMANDA MANDIE
Program Director, Koala Kids Foundation

Challenge

The organisation had just become an independent registered charity; after eight years of history, this presented an opportunity for a new beginning and a new visual identity. They wanted a brand that would express the charity’s mission of bringing moments of happiness to children and young people in cancer treatment and their families.

Solution

We produced a new logo and tagline and provided detailed guidelines for branding elements.

Results

The new branding we developed was launched at the foundation’s first fundraising event. The new look, which reflected Koala Kids and its positioning, was distinctively happy and engaging, and enabled the foundation to raise more than $46,000 in the first month of rollout.