SAI Global

Creativity and strong relationships drive campaign success

"It’s been so valuable having Darren and his team as our partner for five years. They’ve immersed themselves in our business, so much so that when I went on maternity leave they effectively were the backup. They’ve got the knowledge, experience and speed to do a significant number of projects quickly and effectively. It’s such a great relationship and I’d recommend them to anyone!"

TAMMY BEGLEY
National Marketing Manager, SAI Global

Challenge

Digital technology was disrupting the Australian property settlement industry. However, conveyancers and other professionals were hesitant to innovate due to cost of transition and poor communications and false starts from the government and vendors. SAI wanted to increase brand awareness and adoption of their Settlement Room product, an online meeting space. They needed a campaign that would be both educative and meet the market where they were at.

Solution

We created a ‘Prepare for PEXA’ campaign to launch the SAI Global electronic settlement offering to legal practitioners and conveyancers across Australia.

The campaign was rolled out in three phases over 18 months in multiple formats, including direct mail, events and sponsorships, online advertising, trade press advertising and editorial, social media and direct sales.

Results

The ‘Prepare for PEXA’ campaign generated an increase in subscriptions to SAI’s Settlement Room product to 10,000, a tenfold increase. Amanda Baker, SAI Global Property’s Head of Industry Development, said the customer engagement that resulted from the material we produced exceeded expectations and that our level of support and teamwork was an amazing value add to help her reach her campaign goals.