"What I appreciated so much about your process was that it made us reflect on how we saw our business and focus on how we wanted to be seen in the industry. It was terrific ... We are about to celebrate 21 years in business and the branding will be at the forefront of that celebration."
Dalton Consulting Engineers (DCE) was a respectable, profitable Melbourne firm that lacked recognition relative to their achievements. They realised they could not achieve their goals of national growth without a much stronger brand identity.
T&G worked closely with their leadership team to create a more modern, more dynamic, brand model to articulate their vision, values, personality, positioning, brand belief and value proposition.
This then provided the strategic foundation for creating visual concepts that were inspired by engineering software and sketches and bringing the lines alive to give the illusion of three-dimensional objects.
We created a new logo and style guide, and company marketing communications including stationery, signage and brochures. This formed the beginning of a transformative brand strategy that will ultimately align staff to brand and increase engagement.
According to Shane Dalton, founder of the firm, T&G’s new branding efforts were transformative for his company. The strategy workshops were highly insightful and challenged them to think differently about their business. As a direct result, T&G’s work even led to changes in their operational processes.