Branding the amalgamation of three Victorian hospitals

NCN Health is a newly created health organisation following voluntary amalgamation of Nathalia District Hospital, Cobram District Health and Numurkah District Health Service. The brandmark and identity system we created became part of the amalgamation story and played a role in the change management process. It brought the three entities together, quite literally, and at the same time allowed sites of the antecedent brands to retain part of their individuality. NCN Health’s branding is an excellent case study in the power of branding, in bringing people together, and in promoting a sense of unity and belonging.