Content marketing campaign drives niche leads for global information services client
SAI Global (Standards)
We were tasked to develop a brand strategy and content marketing campaign to drive qualified sales leads for our client’s Standards products to capitalise on the changes to the EU medical devices legislation, MDR2020. The campaign targeted new business in the USA, UK, Germany and Ireland. We collaborated with a specialist writer from the MedDev industry to develop a unique and thought-leading content marketing campaign including whitepapers, eDMs, and a webinar.