Helping unleash the monster for NYC tech startup


NYC-based cybersecurity startup SIEMonster, was experiencing rapid growth and needed brand strategy and marketing direction. The startup world moves fast, and so we did too! We dove in headfirst and worked with the team for 6 months, developing a holistic brand strategy, brand style guide, a 12-month marketing plan, and 6 months of branded content. The cherry on top was helping them make a bang at the biggest hacker event of the year: BlackHat, London 2019.


Brand Strategy

Marketing Strategy

Customer Journeys

Brand Refinement and Design

Creative Direction

Product Look and Feel

Collateral Creation

SIEMonster brochure
SIEMonster brochure
SIEMonster business cards
SIEMonster Blackhat Conference stand
SIEMonster icons
SIEMonster case study
SIEMonster flyer

It all starts with a chat

Ready to see how Taylor & Grace can transform your brand?