Leading ranger support charity refreshes its brand and reaffirms its positioning

Thin Green Line

Thin Green Line provides vital support to rangers and their communities at the front line of conservation. They work predominantly in developing nations, conflict zones, and with Indigenous rangers in Australia and abroad.

Thin Green Line is the only organisation solely dedicated to providing rangers worldwide with the assistance they deserve and need. As a long-term partner of the International Ranger Federation, the organisation has unparalleled access to rangers worldwide.

The need to protect and support rangers was constantly increasing, and the organisation needed to review and refine its branding and marketing program. It needed to support a new strategic plan that featured an expanded fundraising effort and increased direct action initiatives globally.

Brand strategy

Brand refresh

Copywriting

Website design and development

Fundraising collateral

“The work produced with Taylor & Grace represents a more cohesive and modern brand persona, and we couldn’t be happier with the results. The process has taught us a lot about key aspects of our operations, such as fundraising and marketing, a learning experience that will continue into the future. We’re very much looking forward to presenting the new face of Thin Green Line to our supporters in the coming months”.

The work / The impact

There is now organisational alignment of the brand strategy across the board, the executive and the staff. This re-energised the organisation’s culture and galvanised the team to get behind a new brand strategy and brand identity they can be proud of. The rebrand has delivered them a more contemporary look, along with a retelling of their story in simple yet powerful ways – resonating significantly with donors, partners, and staff.

Thin Green Line is now positioned and presented as a highly professional organisation with a powerful purpose, worthy of significant support and investment.

“Working with Taylor & Grace has been a thoroughly enjoyable and beneficial experience for our small team. They invested a great deal of time in getting to know our organisation from the very beginning, and the work they produced has been a testament to that deep understanding”.

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