Launching a global brand into Australia
OpenTable, the world’s longest running and most successful restaurant booking site, chose us to manage the launch of its brand into Australia. They wanted a local agency with insights into the local market, plus the capabilities and resources to help them create a strategic platform for the brand.
After conducting research on the dining culture in Australia, we created a strategy for bringing OpenTable to Australians in the most culturally resonant way. Brendan Callahan, Senior Design Manager for OpenTable, said our project and stakeholder management skills, coupled with our highly skilled and collaborative creative input, “allowed us to produce a campaign easily across continents that we are proud of, and that is already producing impressive results.” We’ll cheers to that!
Media strategy and buying