Rebranding of rural youth organisation gives it an exciting future
The Macpherson Smith Rural Foundation (MSRF) was well-known in rural areas for its scholarship, grants and mentoring work with rural youth. Their stated purpose was to “strengthen rural communities by supporting, empowering and developing young people”.
Our challenge was to rebrand MSRF so that it could be recognised as a unique organisation with a compelling offering to donors, rural youth and communities. This involved a complete rebrand, from name to positioning to visual identity. The new name, Youthrive Victoria, and the visual identity, have received very positive feedback.
This project was part of an integrated and transformative program of work delivered by The Xfactor Collective