The role of AI in a world full of storytellers

June 5, 2023

With ChatGPT and AI making news on the daily now, the T&G content gals decided to get in a (Zoom) room with ChatGPT and have it out with that damn bot once and for all. There were laughs (us), there were puns (also us) and there was a whole lot of paddling madly beneath the surface (ChatGPT). In the end we made friends though and ChatGPT might even get the privilege of collaborating with us more often. They (respectfully – we forgot to confirm their pronouns) really do need to work on their pun game though.

By way of a digital olive branch, (after we did a deep dive video with it) we decided to let ChatGPT co-write this blog post for us. We tried a few different prompts and got some mixed results so in the end we decided a mash up was the best way forward. With a prompt asking whether we’d lose our jobs, some direction for an engaging and playful tone, and a request for a healthy dose of keywords about ChatGPT, AI and branding, we got something of answer.

In the ever-evolving landscape of digital marketing, copywriters have long played a crucial role in crafting compelling content that engages and persuades audiences. However, with the rise of artificial intelligence (AI) and technologies like ChatGPT, there are concerns that these creative professionals may face the threat of job displacement.

Are there though?

AI, the force that’s been turning heads and taking names across industries, has now set its sights on copywriting. Enter ChatGPT, the slick talker powered by machine learning algorithms. With the ability to generate coherent and contextually relevant content, it’s like having a chat with a hyper-intelligent buddy who’s never at a loss for words. Forget writer’s block; ChatGPT can whip up marketing campaigns and website copy in the blink of an eye.

But doesn’t know what puns are.

Sure, ChatGPT has some impressive tricks up its digital sleeve, but it’s not all sunshine and unicorns. AI can crank out grammatically perfect prose, but can it truly grasp the essence of a brand? Can it master the art of emotional connection and inject that irresistible human touch into words? Copywriters are the Shakespearean wordsmiths of the marketing realm, infusing personality, storytelling, and creativity into their work. We’re like the bards of branding, striking chords in the hearts of readers. While ChatGPT might churn out content like a well-oiled machine, it lacks the secret sauce of our creativity and empathy.

Ok ChatGPT, no need to be so down on yourself! There’s room for everyone.

Dear copywriters, fear not! The future is brighter than a supernova made of wordplay and puns. AI, such as ChatGPT, should be seen as our quirky sidekick rather than an all-out nemesis. As AI automates mundane tasks and generates initial drafts, we can focus on what we do best: crafting captivating stories, building relationships, and mesmerizing audiences with our linguistic prowess. Let’s embrace the AI revolution with open arms and a sly grin. As long as there are brands to captivate, hearts to inspire, and minds to persuade, our role as the wordsmith superheroes of the marketing world remains secure. AI might be a formidable ally, but it can never replicate the wit, charm, and playfulness that we bring to the table.

Well now you’ve got us all choked up. Wanna go get dumplings with us ChatGPT?

*Credit to our co-author ChatGPT for their contribution to this blog. However it wouldn’t have been possible without the human prompting skills of Content Exec Aiman Rizvi and the human editorial skills of Senior Copywriter Melinda Barlow. Credit to Aoibheann O’ Flynn for the human idea and her always excellent pun game. Shout out to Aiman for her excellent human video editing and exec Gabi Fellows for human support and wrangling.