Why do more people queue up for Apple phones when they can buy a cheaper phone that does the same things? What does the word ‘Nike’ even mean?
Brand strategy helps unveil the answers to these questions by getting to the core of what your business is and stands for through in-depth analysis and research. The ultimate goal of brand strategy is to gain clarity around who you are now and who you want to become in the future.
How we do it:
- Brand research
- Brand workshops
- Brand workshop with boards
- Brand evaluation & measurement
- Brand concept testing
- Brand & marketing audit
- Brand & marketing advisory
- Brand name development
- Product name development
- Tagline development
- Brand portfolio strategy
- Brand strategy
- CX audits
- CX strategy
- Campaign strategy & plan
- Marketing & comms strategy
- Review of strategic documents
Example case studies:
News & Insights
Brand communication is how a brand conveys messages – encouraging your audience to feel a certain way and motivating them to take a specific action.
We all understand the textbook definition of courage, right? Of daring to be different, embracing the unknown, and being brave when the scary stuff happens. But courage in the context of purpose-driven business is a more specific beast.
B Lab is a global non-profit that has developed a set of standards and governance enabling businesses to validate their commitment to meet high goals
