Why do more people queue up for Apple phones when they can buy a cheaper phone that does the same things? What does the word ‘Nike’ even mean?
Brand strategy helps unveil the answers to these questions by getting to the core of what your business is and stands for through in-depth analysis and research. The ultimate goal of brand strategy is to gain clarity around who you are now and who you want to become in the future.
How we do it:
- Brand research
- Brand workshops
- Brand workshop with boards
- Brand evaluation & measurement
- Brand concept testing
- Brand & marketing audit
- Brand & marketing advisory
- Brand name development
- Product name development
- Tagline development
- Brand portfolio strategy
- Brand strategy
- CX audits
- CX strategy
- Campaign strategy & plan
- Marketing & comms strategy
- Review of strategic documents
Example case studies:
It all starts with a chat
Ready to see how Taylor & Grace can transform your brand?
Brand Creative
Logos and colours –
but make them meaningful.
Digital
‘Cos we are living in a digital world and we are digital girls. Well, people.
Content and Brand Activation
It’s time to make your brand sing, dance and act – purposefully.
News & Insights
Brand communication is how a brand conveys messages – encouraging your audience to feel a certain way and motivating them to take a specific action.
View our FREE 60-minute masterclass where we show you how to simply, strategically and efficiently get started on your impact journey.
Brand communication is how a brand conveys messages – encouraging your audience to feel a certain way and motivating them to take a specific action.
