Taylor & Grace Strategy Icon 01

Brand Strategy

Have you ever wondered about the ‘why’ behind brands?

Why do more people queue up for Apple phones when they can buy a cheaper phone that does the same things? What does the word ‘Nike’ even mean?

Brand strategy helps unveil the answers to these questions by getting to the core of what your business is and stands for through in-depth analysis and research. The ultimate goal of brand strategy is to gain clarity around who you are now and who you want to become in the future.

How we do it:

Example case studies:

It all starts with a chat

Ready to see how Taylor & Grace can transform your brand?

Brand Creative

Logos and colours –
but make them meaningful.

arrow up 02
Taylor & Grace Digital Icon 01


‘Cos we are living in a digital world and we are digital girls. Well, people.

arrow up 02

Content and Brand Activation

It’s time to make your brand sing, dance and act – purposefully.

arrow up 02

News & Insights

We all understand the textbook definition of courage, right? Of daring to be different, embracing the unknown, and being brave when the scary stuff happens. But courage in the context of purpose-driven business is a more specific beast.

B Lab is a global non-profit that has developed a set of standards and governance enabling businesses to validate their commitment to meet high goals

Brand communication is how a brand conveys messages – encouraging your audience to feel a certain way and motivating them to take a specific action.