Brand reinvention supercharges important work in reviving Australia’s rural communities

The Australian Centre for Rural Entrepreneurship (ACRE) exists to build thriving rural communities through igniting entrepreneurship in young people and their communities. Despite significant investment, there remains a chronic lack of entrepreneurship education and support for young people in rural Australia and the communities in which they live. ACRE seeks to address this gap. This rebranding project, which incorporated a portfolio strategy of their many sub brands and defining partnerships, was instrumental in positioning the organisation as a sector leader for rural rejuvenation. Early feedback is positive on all fronts, with our client reporting a significant lift in staff and partner engagement, philanthropic support and project pipeline.