Bringing a waste industry disruptor to life

Bintracker

Bintracker provides a new solution to an old problem: how to track waste simply and accurately in large and complex environments, such as multi-tenanted office buildings, shopping centres and universities. As a disruptor, it was important for this brand to stand out, be clear and to connect beyond the rational. The brand strategy process uncovered the passion behind solving the problems, which has been powerfully expressed in the resulting brand identity and materials.

Brand strategy

Name development

Brand identity

Video development

Collateral creation

Website design

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Bintracker logo
Bintracker logo
Bintracker
Play Video
Bintracker website

transparent 01 QR codes are placed on bins Slide 02 USER ID
#317442A
When collected, bins are scanned and the tenant/source is identified
Slide 123 kg
USER ID
#317442A
Bins are weighed prior to external emptying 03
Slide 123 kg
Data is logged in real-time to the Bintracker app, updating the full weight and source on every bin emptied 04 123 kg
USER ID
#317442A
Slide Synchronised reports provide waste and recycling results by day, source, type, to help your waste minimisation plans and compliance 05 123 kg
USER ID
#317442A
Bintracker presentation
Bintracker flyers