Bringing a waste industry disruptor to life

Bintracker provides a new solution to an old problem: how to track waste simply and accurately in large and complex environments, such as multi-tenanted office buildings, shopping centres and universities. As a disruptor, it was important for this brand to stand out, be clear and to connect beyond the rational. The brand strategy process uncovered the passion behind solving the problems, which has been powerfully expressed in the resulting brand identity and materials.