Rebranding delivers repositioning and business transformation

Dalton Consulting Engineers

Dalton Consulting Engineers (DCE) is a respectable, profitable Melbourne firm that lacked recognition relative to their achievements. They realised they could not achieve their goals of national growth without a much stronger brand identity. We worked closely with their leadership team and key staff on a brand strategy bringing clarity and agreement to their purpose, vision, values, value proposition and beliefs.

The resulting creative work delivered a visual brand aligned to their value and aspirations, positioning them as a leading, modern and dynamic player. The project re-energised the business internally and drew new attention to the firm externally, resulting in rapid growth. 

Brand strategy

Name development

Brand creative

Collateral creation