A disruptive brand for an AI-powered lead qualification tool
Challenge
erniee.ai, an innovative AI-driven lead qualification SaaS platform, had secured seed funding and was poised to enter the market rapidly. The team needed to validate product-market fit quickly, identify their initial buyer, drive early traction, and generate revenue to position themselves for a successful Series A funding round. Given the novelty of the product and its potential for global expansion, erniee.ai required a robust brand foundation, persona mapping and a clear go-to-market strategy to resonate with their target audience and stand out in a busy AI crowd.
Brand strategy
Brand creative and ID
Website design and development
Approach
To ensure erniee.ai was positioned for success from day one, we developed a comprehensive strategy covering four key areas:
1. Target Audience Deep-Dives
Understanding the customer was paramount, and who they needed to initially focus on to receive the traction they needed for the next round of funding. We conducted in-depth research and interviews to map out key personas, identifying pain points, behaviours, and decision-making drivers. Our methodology provided clarity on:
- Who erniee.ai’s ideal customers were
- The challenges they faced in lead qualification
- How AI-driven solutions could enhance their efficiency and conversion rates
- The messaging and positioning needed to build immediate relevance
- Fine-tune the brand differentiators
2. Brand Strategy
With audience insights in hand, we worked with erniee.ai to articulate a compelling brand strategy. This framework defined the company’s intent, mission, and value proposition, ensuring the brand:
- Was clear and distinctive in the crowded SaaS and AI landscape
- Was aligned with the company’s strengths and aspirations
- Was scalable and adaptable for global expansion
- Resonated with both the intended impact and the target audience
3. Brand Identity
Building from the strategy, we crafted a cohesive brand identity that reflected erniee.ai’s cutting-edge innovation, reliability, and efficiency. Key components included:- Typography, imagery, and a colour palette designed to evoke trust and modernity
- A brand style guideline to ensure consistency across all touchpoints
- Messaging that balanced technical credibility with accessibility for non-technical marketers
4. Launch Landing Page
Speed to market was critical, so we developed a high-impact landing page as the first digital expression of the brand. This page effectively:- Communicated erniee.ai’s value proposition
- Provided a clear call-to-action for inquiries and trial requests
- Established credibility through compelling messaging and visuals
