Making a largely unknown, multi-billion dollar property developer, known

Far East Consortium Australia (FEC)

To assist FEC’s growth and interstate expansion, we were engaged to build the awareness and equity of their corporate brand, not just their project brands, as had been previously their focus. Taylor & Grace worked closely with their team to develop brand assets and an achievable strategy, plan and guidelines for expressing FEC’s value proposition with one voice, one look and one feel. Working alongside their digital partner, Balmer agency, we increased their social footprint, search engine visibility and lead generation significantly.

Brand strategy

Brand research

Marketing strategy

Website development

Style guideline

Collateral creation

Social media


FEC brochure

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