Repositioning a non-for-profit as the nation’s leading voice on grief
Previously known as the Australian Centre for Grief and Bereavement, Grief Australia is a not-for-profit organisation that supports grieving Australians through support services, training and research. After 27 years in operation, they underwent a strategic review to uncover opportunities to increase their community impact, resulting in a need to reimagine the brand.
Brand strategy & research
Website copy and creative
Campaign creative & strategy
Social media strategy
A simplified name, Grief Australia was decided upon and a fresh look and feel was created boasting an optimistic teal and white palette in line with the new brand idea of “illuminating grief”. A brand launch campaign, ‘Grief has many faces’ and strategy were also devised, supporting the notion that there is no right way to grieve and that Grief Australia is here to support people on their unique journey through grief.
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