How Taylor & Grace’s fully outsourced solution drives growth and market leadership for air compressor manufacturer, Sullair Australia


Taylor & Grace started working with Sullair Australia, a Hitachi Group Company, in 2017 when the company was functioning with an understaffed comms team, and struggling to keep pace with their competitors’ marketing. Soon after, Sullair Australia decided to outsource their brand and marketing completely, and over the course of several years have driven change to help them not only survive COVID, but thrive despite it.

Brand research

Brand strategy

Print design

Digital design

Website design

Collateral development

Campaign strategy and execution


How we did it

Starting with in-depth brand research with their team and clients across Australia, Taylor & Grace have since worked with Sullair to craft a comprehensive year-long marketing plan that amplifies particularly the business’s online presences. From new product campaigns, to launching services in entirely new markets, Sullair’s brand has seen significant improvement. Marketing activities cover all touch points, including social media strategy and rollout, email marketing, weekly thought leadership and case study content creation, white paper publication, trade press, print and advertising strategy and execution, and even Sullair’s first webinar.

At the end of the day…

Taylor & Grace’s fully outsourced marketing solution has resulted in 40% year-on-year figures for the business, and 200% growth in one of their key product categories, oil-free, enabling Sullair to be one of the top brands in this segment within three years. Not only that, unique marketing activities have been replicated by the competition, raising the profile of Sullair in their marketplace.

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