How Taylor & Grace’s fully outsourced solution drives transformation and growth
Campaign strategy and execution
How we did it
Starting with in-depth brand research with their team and clients across Australia, Taylor & Grace worked with Sullair to craft a comprehensive year-long marketing plan. From marketing new ranges of products, to launching services in entirely new markets, Sullair’s brand has seen significant improvement. Marketing activities covered all touch points, including social media strategy and rollout, weekly thought leadership content creation, white paper publication, trade press, print and advertising strategy and execution, and even Sullair’s first webinar.
At the end of the day…
Taylor & Grace’s fully outsourced marketing solution has resulted in 40% year-on-year figures for the business, and 100% market share increase in one of their key markets (Portables).