Leading ranger support charity refreshes its brand and reaffirms its positioning
Thin Green Line
Thin Green Line provides vital support to rangers and their communities at the front line of conservation. They work predominantly in developing nations, conflict zones, and with Indigenous rangers in Australia and abroad.
Thin Green Line is the only organisation solely dedicated to providing rangers worldwide with the assistance they deserve and need. As a long-term partner of the International Ranger Federation, the organisation has unparalleled access to rangers worldwide.
The need to protect and support rangers was constantly increasing, and the organisation needed to review and refine its branding and marketing program. It needed to support a new strategic plan that featured an expanded fundraising effort and increased direct action initiatives globally.
Brand strategy
Brand refresh
Copywriting
Website design and development
Fundraising collateral
The work / The impact
There is now organisational alignment of the brand strategy across the board, the executive and the staff. This re-energised the organisation’s culture and galvanised the team to get behind a new brand strategy and brand identity they can be proud of. The rebrand has delivered them a more contemporary look, along with a retelling of their story in simple yet powerful ways – resonating significantly with donors, partners, and staff.
Thin Green Line is now positioned and presented as a highly professional organisation with a powerful purpose, worthy of significant support and investment.
