Building brand equity: increasing your value for long-term success
Firstly, we get that the term ‘brand equity’ can sound a little daunting. But brand equity is really just about your perceived value.
Inspiration for shaping a more sustainable future at Mumbrella360
There’s nothing like a work trip to a super inspiring event in another city (and a few cocktails) for a sparkling mid-year refresh.
Redefining purpose through brands to empower the change makers of tomorrow
Taylor & Grace was established in 2006 and, to be frank, we’ve spent the better part of almost 20 years working our backsides off.
How to choreograph your social strategy for success (and stop standing on the sidelines)
if you want to seriously engage your audience, build brand awareness and drive customer action, you’ve got to turn up to the party knowing the social media moves.
Website design vs. UX design: they’re the same, right?
You’re a rare kind of consumer if, when you’re browsing for a new car to buy, you only focus on the practical design elements. Think about it. Suppose Your potential new set of wheels could get you from A to B safely and run efficiently. Would you care that sitting in it for longer than […]
The role of AI in a world full of storytellers
With ChatGPT and AI making news on the daily now, the T&G content gals decided to get in a (Zoom) room with ChatGPT and have it out with that damn bot once and for all. There were laughs (us), there were puns (also us) and there was a whole lot of paddling madly beneath the […]
Do you really need a content strategy to elevate your brand? (And no, we’re not going to tell you ‘content is king’)
Before we leap into what a content strategy is, it would be remiss of us not to say that ‘content strategy’ sounds like a LOT of work, right? There’s planning, research, execution, optimisation…the list goes on. So, can’t you just wing it? Can’t you just create your IG tiles on the fly in Canva when […]
What is a brand launch? Here’s how to make sure yours generates serious buzz
You’ve probably spent days, weeks or even months perfecting your products and services so that you can show them to the world. So, how do you get your dream audience to drop their jaws, click, buy and remember your brand so that they keep coming back for more? How can you ensure your launch doesn’t […]
How to build a brand identity that people REALLY connect with
There’s a reason millions of us choose to spend time and money supporting gaggles of sporty folk as they chase balls around fields. It’s the same reason people wrap themselves in feather boas and camp outside stadiums in all weather to witness people like Harry Styles prance about on stage. Fans CONNECT with them. But […]
Internal vs external research: which is more important when creating a strong brand?
When building a brand, which is more important, internal or external research? If you only had time for either internal or external, which should you pick? If your answer is ‘neither’, well, we’re not angry with you – just disappointed 😉 From our brand research experience, we find that most businesses choose to carry out […]