Why SEO is so important when creating your brand strategy
Many businesses view search engine optimisation, aka SEO, as an optional extra. First you design your brand, then you build your website, then you figure out how to reel in traffic, right? ‘Fraid not. Unlike 100s & 1000s ice cream sprinkles, SEO should be more than just a colourful, sugary afterthought. To be truly effective, […]
The importance of buyer personas and customer centricity when creating your brand strategy
We call it The Trap of the Brand Echo Chamber. No, it’s not another captivatingly magical Harry Potter movie. It’s when a brand gets stuck in an endless feedback loop – when they’re so focused on their goals, mission and vision that they inadvertently leave customer wants and needs out of the picture. Sure, they […]
T&G’s top five branding trends (for good) in 2023
Trends are an interesting thing, right? They either pass us by completely or we lean so far into them that people think we’ve joined a cult. More than fleeting fads, meaningful trends keep us in touch with the Zeitgeist and give us direction in an ever-changing world. Trends are extremely powerful in the branding space […]
Why your brand design needs strategy to thrive
You know someone’s a primary school teacher when you spot their fruit-shaped dangly earrings, a small handprint on their overalls and colourful Gorman socks poking out of their Blundstones, right?
5 tips to get better results when working with a creative agency
How do you know when it’s time to break up with your partner of five years? Well, chances are, something just isn’t working anymore.
How to know if you need a rebrand
How do you know when it’s time to break up with your partner of five years? Well, chances are, something just isn’t working anymore.
Want to stand out? These branding tips for startups will help you find your mojo
From deciding what coworking space your business will thrive in, to choosing what songs to add to your new ‘We’re The Coolest Startup Ever’ playlist, things can get pretty hectic pretty fast as a startup founder.
5 surprising differences between a brand agency and marketing agency
Think of the last place you ordered fast food or bought groceries. Chances are, your edible purchase was from a company with a brand identity.
The 3 most important things you need to know about brand strategy
Think of the last place you ordered fast food or bought groceries. Chances are, your edible purchase was from a company with a brand identity.
Digital Natives are coming for you!
Digital natives will no longer be merely a marketing channel, but the very fabric of society.