Rebranding a leading economics, policy and strategy advisory firm

ACIL Allen

ACIL Allen is one of Australia’s leading national, independent, and employee-owned economics, policy, and strategy consultancies. Founded in the early 1980s, the ACIL Allen team has changed shape and size over the years, so asked Taylor & Grace to help guide them in their rebrand. Our in-depth brand research, workshops, and strategy all fed into ACIL Allen’s new visual identity, which expresses employees’ thoroughness with an underscore, mimicking the act of underlining important keys and phrases. The new brand pays homage to the brand’s heritage, while raising the team up with a fresher, polished, and more relevant look. To help bring the new brand into the world, Taylor & Grace designed the ACIL Allen website (although did not build it), as well as collateral such as business cards and document templates, helping position them as the preferred specialist and independent consultants within Australia.

Brand research

Brand strategy

Brand creative

Style guidelines

Brand collateral

Website design

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