Rebranding of rural youth organisation gives it an exciting future

Youthrive Victoria

The Macpherson Smith Rural Foundation (MSRF) was well-known in rural areas for its scholarship, grants and mentoring work with rural youth. Their stated purpose was to “strengthen rural communities by supporting, empowering and developing young people”. Our challenge was to rebrand MSRF so that it could be recognised as a unique organisation with a compelling offering to donors, rural youth and communities. This involved a complete rebrand, from name to positioning to visual identity. The new name, Youthrive Victoria, and the visual identity, have received very positive feedback.

This project was part of an integrated and transformative program of work delivered by The Xfactor Collective

Brand workshops

Brand strategy

Brand Identity

Name development

Style guidelines

Website development

Collateral creation

“Darren Taylor led an outstanding consultation process with our alumni and board members. He understood the challenges experienced by rural young people. The T&G team gained a deep understanding of the purpose and complexity of our small organisation and our young alumni developed a great insight into how a brand emerges. The new brand has its own energy and vibrancy which is attracting interest from prospective supporters. Very strong overall outcome.”

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