Post Archive

In a rare case of brander speaking to brander, Darren and Bill explore the changing world of strategy-led brand through and post-COVID.

It started with a problem in need of a solution Few Australian tech start-ups have

Lisi Schappi, Director of Design at Deputy, joins the podcast today to tell us the unique story of Deputy’s refresh as they enter the US Market.

What springs to mind when you hear the brand name ‘BlackBerry’? If it was a mobile phone, you’re not alone.

From bars to cars If you worked for an organisation in the first decade of

How to avoid brand despots How to avoid brand despots  Trump was the most famous,

Identity and values Identity and values A key element of any brand is its visual

It’s not about politics (the despot is the message) It’s not about politics (the despot

Introduction: the brand despots among us This 4-part series will explore what I call the

Translation: Gen Z speak for ignoring traditional marketers The real digital natives You’ve all doubtless

Gen Z is the largest generation, making up 30% of our current global population. As the future buyers and

Brands fulfill more than needs I recently talked with Mario Herger, author of the book

The global automotive industry is currently being disrupted on a level not seen since the

New initiatives support local business  I’m an eternal optimist and also like to be provocative.

Rebranding Branding Podcast #17

COVID has changed the arts industry forever. Live music performances delivered online haven’t really taken