Ambitious brand campaign shines spotlight on social enterprise

It'll Never Catch On

Social Traders is the trailblazer of social enterprise procurement in Australia, and is leading the charge in creating a more inclusive and equitable country, so this partnership was not only a huge opportunity for them to express themselves in a truer way but also for Taylor & Grace to help them on their mission to shake up the sector. After an extremely tough two years for small businesses, we had one main objective: to convince business holders to switch their spend for good with social enterprise.

Having worked with Social Traders on their new brand strategy and creative, Taylor & Grace were already equipped with the necessary knowledge needed to create a brand awareness campaign that would reach their desired target audiences – but more importantly, generate leads. The result was ‘It’ll Never Catch On’, a high-impact campaign that urged the world to catch up to the ethical procurement movement – or get left behind. The campaign rollout consisted of the campaign hero video and visual and written creative for social media and partner channels.

Campaign strategy

Campaign creative

Social media

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The results

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