Ambitious brand campaign shines spotlight on social enterprise

It'll Never Catch On

Social Traders is the trailblazer of social enterprise procurement in Australia, and is leading the charge in creating a more inclusive and equitable country, so this partnership was not only a huge opportunity for them to express themselves in a truer way but also for Taylor & Grace to help them on their mission to shake up the sector. After an extremely tough two years for small businesses, we had one main objective: to convince business holders to switch their spend for good with social enterprise.

Having worked with Social Traders on their new brand strategy and creative, Taylor & Grace were already equipped with the necessary knowledge needed to create a brand awareness campaign that would reach their desired target audiences – but more importantly, generate leads. The result was ‘It’ll Never Catch On’, a high-impact campaign that urged the world to catch up to the ethical procurement movement – or get left behind. The campaign rollout consisted of the campaign hero video and visual and written creative for social media and partner channels.

Campaign strategy

Campaign creative

Social media

The results