The role of AI in a world full of storytellers
With ChatGPT and AI making news on the daily now, the T&G content gals decided to get in a (Zoom) room with ChatGPT and have it out with that damn bot once and for all. There were laughs (us), there were puns (also us) and there was a whole lot of paddling madly beneath the […]
Do you really need a content strategy to elevate your brand? (And no, we’re not going to tell you ‘content is king’)
Before we leap into what a content strategy is, it would be remiss of us not to say that ‘content strategy’ sounds like a LOT of work, right? There’s planning, research, execution, optimisation…the list goes on. So, can’t you just wing it? Can’t you just create your IG tiles on the fly in Canva when […]
What is a brand launch? Here’s how to make sure yours generates serious buzz
You’ve probably spent days, weeks or even months perfecting your products and services so that you can show them to the world. So, how do you get your dream audience to drop their jaws, click, buy and remember your brand so that they keep coming back for more? How can you ensure your launch doesn’t […]
How to build a brand identity that people REALLY connect with
There’s a reason millions of us choose to spend time and money supporting gaggles of sporty folk as they chase balls around fields. It’s the same reason people wrap themselves in feather boas and camp outside stadiums in all weather to witness people like Harry Styles prance about on stage. Fans CONNECT with them. But […]
Internal vs external research: which is more important when creating a strong brand?
When building a brand, which is more important, internal or external research? If you only had time for either internal or external, which should you pick? If your answer is ‘neither’, well, we’re not angry with you – just disappointed 😉 From our brand research experience, we find that most businesses choose to carry out […]
Why SEO is so important when creating your brand strategy
Many businesses view search engine optimisation, aka SEO, as an optional extra. First you design your brand, then you build your website, then you figure out how to reel in traffic, right? ‘Fraid not. Unlike 100s & 1000s ice cream sprinkles, SEO should be more than just a colourful, sugary afterthought. To be truly effective, […]
The importance of buyer personas and customer centricity when creating your brand strategy
We call it The Trap of the Brand Echo Chamber. No, it’s not another captivatingly magical Harry Potter movie. It’s when a brand gets stuck in an endless feedback loop – when they’re so focused on their goals, mission and vision that they inadvertently leave customer wants and needs out of the picture. Sure, they […]
T&G’s top five branding trends (for good) in 2023
Trends are an interesting thing, right? They either pass us by completely or we lean so far into them that people think we’ve joined a cult. More than fleeting fads, meaningful trends keep us in touch with the Zeitgeist and give us direction in an ever-changing world. Trends are extremely powerful in the branding space […]
Why your brand design needs strategy to thrive
You know someone’s a primary school teacher when you spot their fruit-shaped dangly earrings, a small handprint on their overalls and colourful Gorman socks poking out of their Blundstones, right?
5 tips to get better results when working with a creative agency
How do you know when it’s time to break up with your partner of five years? Well, chances are, something just isn’t working anymore.
