Post Archive

News

Brand refreshes are common. But renaming an organisation is a rare, delightful game changer in

Insights

The advantage of very small business Very small businesses are great at customer engagement. They

Insights

The roller coaster of new markets Many organisations fail because they focus on what they

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Bad bosses Studies show that the number one reason people quit their job isn’t because

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Does your brand harness the power of emotion? Few businesses understand the power of emotion

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Big, hairy, and audacious Most organisations do not have a brand strategy. As a result

News

The Xfactor Collective brand specialist Darren Taylor answers the question that every organisation is now

Insights

Do you know your values? Quick! Name your company’s values. A lot of organisations don’t

Insights

A lot of organisations don’t know what their value proposition is. And sometimes when they

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Owning up to your brand I’ve run my own brand agency for over a decade,

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Putting your brand at risk Every time you sign an agreement to promote something or

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Wrappr is an Australian startup that brings the sharing economy to advertising by pairing brands

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Dove, from Unilever, is one of my favourite consumer brands because their personal care products

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It will only get more emotional As digital marketing and marketing technology are receiving more

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Trust me, I’m a bank

Building Trust vs. Buying Trust Quick, think of three people you trust. Not family members