Post Archive


Everything is measurable  I’m a data nerd. And one of the beautiful things about digital

Rebranding Branding Podcast #07

If you are a service business, what makes you any different or more valuable than


The who of personal branding  Lots of us dream of starting our own business, or

Rebranding Branding Podcast #06

For many non-marketers, brand is seen as intangible and an expense. Marketers often have to

Rebranding Branding Podcast #05

We’re in unprecedented times. With the economy and our lives in lockdown and with many


Watch your inputs!   The phrase ‘Garbage in, garbage out’ was coined by an IBM programmer

Rebranding Branding Podcast #04

In conversation with Adam Griffith, Managing Director of leading digital agency, Luminary, this podcast explores the


Brand is often misunderstood by startup founders, particularly by those who don’t have a branding

Rebranding Branding Podcast #03

Chatting with startup strategist and investor, CEO of SIP Management Consultants, Ernest Stabek, this podcast uncovers


It’s obvious that natural disasters demand comprehensive cooperation. Federal, state and local governments, not-for-profit and

Rebranding Branding Podcast #02

Chatting with disaster response expert Renae Hanvin, CEO of Corporate2Community, this podcast discusses the importance of

Rebranding Branding Podcast #01

This inaugural podcast hosted by Darren Taylor talks about why brand strategy is critical for


Brand specialist Darren Taylor helps us glean the key take-outs from the Celeste Barber campaign,


The Xfactor Collective specialist member Darren Taylor answers a common question about how organisations can


Death, taxes, and recessions Three-quarters of economists polled by the Wall Street Journal think there