Post Archive

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It started with a problem in need of a solution Few Australian tech start-ups have

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Lisi Schappi, Director of Design at Deputy, joins the podcast today to tell us the unique story of Deputy’s refresh as they enter the US Market.

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What springs to mind when you hear the brand name ‘BlackBerry’? If it was a mobile phone, you’re not alone.

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From bars to cars If you worked for an organisation in the first decade of

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How to avoid brand despots How to avoid brand despots  Trump was the most famous,

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Identity and values Identity and values A key element of any brand is its visual

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It’s not about politics (the despot is the message) It’s not about politics (the despot

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Introduction: the brand despots among us This 4-part series will explore what I call the

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Translation: Gen Z speak for ignoring traditional marketers The real digital natives You’ve all doubtless

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Gen Z is the largest generation, making up 30% of our current global population. As the future buyers and

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Brands fulfill more than needs I recently talked with Mario Herger, author of the book

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The global automotive industry is currently being disrupted on a level not seen since the

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New initiatives support local business  I’m an eternal optimist and also like to be provocative.

Rebranding Branding Podcast #17

COVID has changed the arts industry forever. Live music performances delivered online haven’t really taken

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Like all things, launching a start-up is all about timing. COVID has made it hard