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Dove, from Unilever, is one of my favourite consumer brands because their personal care products

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It will only get more emotional As digital marketing and marketing technology are receiving more

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Trust me, I’m a bank

Building Trust vs. Buying Trust Quick, think of three people you trust. Not family members

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Start 2019 with resolve! While most businesses do some form of strategic planning, many fail

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Are commodities brands? We normally think of branding as encompassing consumer-based products and services. But

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Luxury and scarcity Luxury is alive and well, but it has evolved as brands have

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Jump into this #askXFACTOR LIVE full session with Brand Strategist and Author Darren Taylor as

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Our Banking Nightmare People often equate a brand with its logo and colours, or with

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Brand stereotypes  The biggest stereotype in branding is to equate brand with a logo. The

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Whether you like it or not, you have a brand Guess what? You’ve already started

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CONSISTENCY, CONSISTENCY, CONSISTENCY Not all brands get consistency right. But those that do, really get

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Brand awareness The first step toward determining whether your brand is working for you is

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Teaching an old dog new tricks Brand equity is an intangible asset that can be

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Whether you’re creating a new brand or trying to discover what makes your existing brand

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Are you different? Do you stand out from the pack? Are you sure? If your