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Are commodities brands? We normally think of branding as encompassing consumer-based products and services. But

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Luxury and scarcity Luxury is alive and well, but it has evolved as brands have

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Jump into this #askXFACTOR LIVE full session with Brand Strategist and Author Darren Taylor as

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Our Banking Nightmare People often equate a brand with its logo and colours, or with

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Brand stereotypes  The biggest stereotype in branding is to equate brand with a logo. The

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Whether you like it or not, you have a brand Guess what? You’ve already started

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CONSISTENCY, CONSISTENCY, CONSISTENCY Not all brands get consistency right. But those that do, really get

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Brand awareness The first step toward determining whether your brand is working for you is

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Teaching an old dog new tricks Brand equity is an intangible asset that can be

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Whether you’re creating a new brand or trying to discover what makes your existing brand

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Are you different? Do you stand out from the pack? Are you sure? If your

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How much revenue do you think you need to generate before you can afford to

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If making purchasing difficult for your customers is intrinsic to your brand, then it may

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Quick, you have only 20 seconds… What’s one question you can ask to confirm your

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Branding is the mouth, not the lipstick Brand is not cosmetic. Brand is fundamental to