Why do more people queue up for Apple phones when they can buy a cheaper phone that does the same things? What does the word ‘Nike’ even mean?
Brand strategy helps unveil the answers to these questions by getting to the core of what your business is and stands for through in-depth analysis and research. The ultimate goal of brand strategy is to gain clarity around who you are now and who you want to become in the future.
How we do it:
- Brand research
- Brand workshops
- Brand workshop with boards
- Brand evaluation & measurement
- Brand concept testing
- Brand & marketing audit
- Brand & marketing advisory
- Brand name development
- Product name development
- Tagline development
- Brand portfolio strategy
- Brand strategy
- CX audits
- CX strategy
- Campaign strategy & plan
- Marketing & comms strategy
- Review of strategic documents
Example case studies:
News & Insights
When your internal narrative and your external reality stop matching, you don’t just have a communication problem. You have a brand gap. And that gap is quietly costing you money and impact.
This isn’t just a cautionary tale for one organisation; it’s a powerful lesson for every NFP striving to maintain impact and trust.
Many organisations, like the frog in slowly heating water, risk becoming irrelevant by focusing on the present and missing crucial shifts that impact their appeal to customers, funders, partners, and employees.