At Taylor & Grace, our ethos is that a brand is not just your name and logo, it’s about who you are and what you stand for.
Once we uncover that information through brand strategy, our talented designers mull on this information before developing your visual brand identity; this is called strategy-led design. We then work collaboratively with you to create a visual expression of your brand that resonates with your business and your audience.
How we do it:
- Concept ideation/development
- Brand identity development
- Brand identity refresh
- Collateral refresh & refinement
- Style guideline development
- Branded eDM design
- Collateral development
- Point of purchase – product displays
- Product name development
- Advertising
- Social asset creation
- Video production
- Photography
- 2D & 3D Animation
- Illustration
- Brand creative guardianship
Example case studies:
News & Insights
Many organisations, like the frog in slowly heating water, risk becoming irrelevant by focusing on the present and missing crucial shifts that impact their appeal to customers, funders, partners, and employees.
Brand communication is how a brand conveys messages – encouraging your audience to feel a certain way and motivating them to take a specific action.
We all understand the textbook definition of courage, right? Of daring to be different, embracing the unknown, and being brave when the scary stuff happens. But courage in the context of purpose-driven business is a more specific beast.
