At Taylor & Grace, our ethos is that a brand is not just your name and logo, it’s about who you are and what you stand for.
Once we uncover that information through brand strategy, our talented designers mull on this information before developing your visual brand identity; this is called strategy-led design. We then work collaboratively with you to create a visual expression of your brand that resonates with your business and your audience.
How we do it:
- Concept ideation/development
- Brand identity development
- Brand identity refresh
- Collateral refresh & refinement
- Style guideline development
- Branded eDM design
- Collateral development
- Point of purchase – product displays
- Product name development
- Advertising
- Social asset creation
- Video production
- Photography
- 2D & 3D Animation
- Illustration
- Brand creative guardianship
Example case studies:
News & Insights
When your internal narrative and your external reality stop matching, you don’t just have a communication problem. You have a brand gap. And that gap is quietly costing you money and impact.
This isn’t just a cautionary tale for one organisation; it’s a powerful lesson for every NFP striving to maintain impact and trust.
Many organisations, like the frog in slowly heating water, risk becoming irrelevant by focusing on the present and missing crucial shifts that impact their appeal to customers, funders, partners, and employees.