Excellerate Australia

Extensive research transforms Government brand

"We have been impressed by the calibre and breadth of your services, which have come together to create a powerful business outcome."

Chief Executive, Excellerate Australia


AutoCRC was a narrowly focused, Government funded, industry–research collaboration body. They briefed Taylor & Grace to help it become a more general consultancy directed to technology development and manufacturing management outside of the auto industry.


The Taylor & Grace solution involved extensive research with staff, customers, prospects and industry stakeholders to inform a robust brand strategy and the resulting creative development.


One of the most visible elements of this transformation was the new name and logo, which we created and designed. Twelve months in, the business has successfully transitioned from an auto industry related Cooperative Research Centre to a more diversified business addressing the food, construction and wider manufacturing sector.