VicSuper

T&G creates new “Engagement Guide” to support brand refresh

"We really appreciated the passion and the level of interest you showed to drive change in the presentations. And the feedback on your presentation to our planners was fantastic!"

SARA DAYMOND
Executive Manager, Marketing and Business Development

Challenge

VicSuper, a profit-to-member superannuation fund, has a team of in-house financial planners who present a range of topics to members in seminars. Although turnouts were good, not enough attendees were making an appointment with a VicSuper financial planner to discuss their particular situation in detail.

VicSuper had recently undertaken a brand refresh which included a new value proposition for the fund. They asked us to ‘refresh’ their presentations in line with the new branding.

Solution

We attended some presentations to get the overall look and feel. We then planned a strategy based on engagement. It was clear from their existing PowerPoints that VicSuper could benefit from a new approach, rather than just a simple refresh.

Results

As well as curating and designing new presentations in collaboration with the planners, we produced a detailed Engagement Guide. Our communications consultant was invited to talk to the planners about the elements of engagement. VicSuper responded positively to the new materials, which they say are receiving very positive feedback and play an important role in their total effort to increase responses from their members.