Allaf Property

Brand strategy creates lasting impressions

"At Allaf Property we aim to leave lasting impressions in everything we do, and T&G’s brand strategy definitely helps us do that! It gives us a point of difference in both its look and its feel, and it does express what I wanted it to: creativity and forward thinking, professionalism and trust, high-level of thinking and performance, and high quality."

AYMAN ALLAF
Managing Director, Allaf Property

Challenge

Ayman created Allaf Property in 2015 to fulfil his dream of creating both high-quality commercial, retail and residential properties, as well as social infrastructure developments such as medical, aged care and childcare facilities. He needed a brand strategy for his new company to differentiate and express his progressive mindset, personal integrity and service ethic.

Ayman Allaf believed that property development should not just be about profits, but also about communities.

Solution

T&G created a tagline that concisely communicates Ayman’s passion, and a brandmark that was based around geometric shapes and the way they come together to form a unified piece.

We created the website, allafproperty.com.au, marketing materials, and we’re working with Ayman on a range of other projects to communicate the Allaf Property brand proposition.

Results

Ayman proudly calls the brand a great ‘ally’ for his market presentations because it helps to instil confidence in his investors and clients and serves as an excellent talking point for him to express his values and his vision for Allaf Property.

He loves the positive comments he receives on the brand’s elegant look and its three-dimensional feel, and firmly believes it has helped open doors to new opportunities.